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In-ovo sexing
Fully automated classification within the egg by day 12 of embryonic development. Accurately categorizing eggs as female, male, or clear.
Determine the sex of the fertilized egg in a contactless way, taking animal welfare to the next level and preventing male chick culling.
In cooperation with Orbem, we developed the Genus Focus which makes in-ovo sexing in a non-invasive way possible. It's suitable for all egg colors and poultry breeds, without any impact on hatchability.
Product Manager
Contactless sex classification within the egg by day 12 of embryonic development is now possible. The Genus Focus revolutionizes egg sexing by offering a non-invasive (contactless) way. That means, there are no human touch points in the whole process. Besides that, the eggs stay intact as it is scanned via MRI technology.
'We selected the Genus Focus for several reasons: it's non-invasive, which was very important for us, it works for white and brown eggs and it is scalable'
Managing Director hatchery
Everything we do must be well researched and substantiated. This means that we only arrive at a final innovation through research, listening to the market and implementation. The Genus Focus for in-ovo sexing was no exception to this rule. Therefore, several studies have been done on pain perception of a chicken embryo. Below is more information on the study commissioned by the German government/BMEL, which concludes that pain perception up to and including hatching day 12 is highly unlikely.
Analysis of cardiovascular responses to a mechanical noxious stimulus.
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Embryonal development of electroencephalic neuronal activity in-ovo as a prerequisite for nociception.
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Analysis of movements before and after application of a noxious stimulus.
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Frequently asked questions about Genus Focus for in-ovo sexing including the answers.
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Our combined solution, including end-to-end automation equipment, can be installed within 16 x 10 m2 at 12,000 eggs/hour.
We have installations in France, Germany and in the Netherlands.
Yes, our solution is designed to operate in any hatchery environment.
Only one operator is required for up to 8 modules in parallel. They need to handle the automation equipment on a daily basis and receive a one-week training for using the entire system, including automation, Genus Focus MRI and IT equipment.
Our solution incorporates third-party supply chain verification through the KAT Prüfsystem. You can confidently trace every egg and flock back to its source, ensuring industry standards and regulatory compliance.
We can deliver a full end-to-end solution within 8-10 months and are working with our suppliers to accelerate delivery times.
Yes, our modular design and end-to-end solution can work with all setter trays in the market.
The ones who can tell best how the climate systems work, are the farmers who work with it on a daily basis.
Ter Heerdt and Verbeek, both leading international suppliers of day-old chicks and pullets for the laying hen sector, have decided to install the Genus Focus for in-ovo sexing at their hatchery in Babberich, the Netherlands.
'This installation is in line with our vision of an animal-friendly and future-oriented production of day-old chicks for the European market. Moreover, the combination of MRI and AI integrates well with our processes, and we anticipate further leveraging this technology in our hatchery'
Jos Eringfeld
Managing Director of Ter Heerdt
Pluriton, located in Bladel, is a hatchery where the Genus Focus is installed. They receive the eggs from breeding farms and place these on pre-breeding trays. Once they are transferred, they are disinfected and placed in the storage room. After determining the sex, the final stage of the hatching process arrives: the hatch.
'We need that predictability to deliver on our customers' demands. Within one second we know what is inside the egg, without any human interference'
Corné Verwijs
Operations Manager Hatcheries
Stay updated with the latest stories and developments of Genus Focus, from successful installations to customer testimonials.
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We develop animal friendly poultry systems while preserving the planet.