Ter Heerdt installs Genus Focus for in-ovo sexing in the Netherlands

2 min read published on 2 May 2024

Ter Heerdt and Verbeek, both leading international suppliers of day-old chicks and pullets for the laying hen sector, have joined their production capacities in Ter Heerdt-Verbeek Productie BV. Together they have 3 hatcheries in the Netherlands and Poland and they have decided to install the Genus Focus for in-ovo sexing at their hatchery in Babberich, the Netherlands. The distributors of Lohmann, Novogen, and Hyline laying breeds for the Netherlands, Belgium, and Germany pride themselves on high-quality rearing practices and the health of their flocks. With a history of nearly 90 years, both Ter Heerdt and Verbeek embrace constant innovation and modern hatchery environments for their poultry.

Utilizing Genus Focus for in-ovo sexing, Ter Heerdt's 12 million-day-old chick hatchery can now provide KAT-certified hens to the German market. The cutting-edge Orbem and Vencomatic Group solution uses MRI and AI technologies to accurately identify the sex of a hatching egg's embryo in just one second. This contactless and contamination-free process, fully automated by Vencomatic's equipment, ensures the efficient removal of male embryos and clear eggs. 

In the words of Jos Eringfeld, Managing Director of Ter Heerdt, “This installation is in line with our vision of an animal-friendly and future-oriented production of day-old chicks for the European market. Moreover, the combination of MRI and AI integrates well with our processes, and we anticipate further leveraging this technology in our hatchery.” His colleague, Karin de Zeeuw, Project Lead OKT and Quality Manager, comments “The Genus Focus for in-ovo sexing will play a central role in the planning of flocks and reliably providing our customers with cull-free chicks of the highest quality.”

“We are thankful for the trust Ter Heerdt and Verbeek have shown in our collaborative solution and are excited to announce another successful installation in the Netherlands. As Vencomatic we can guarantee seamless automation of the in-ovo sexing process, streamlining operations from trolley to trolley. This efficiency also means that only one operator can oversee the entire process” says Lotte van de Ven, CEO of Vencomatic Group. Dr. Pedro Gómez, Co-Founder and CEO of Orbem, remarks, “Our collaboration with Ter Heerdt is accelerating the adoption of AI-powered imaging technology in the poultry industry. By joining forces, we enable contactless egg classification for all breeds”.

About Ter Heerdt

Ter Heerdt and Verbeek are both international and future-oriented companies. We are at the heart of society and are known above all for our quality, reliability, and committed employees. Transparency and innovation are important pillars of our success. Ter Heerdt and Verbeek supply chicks and pullets for the laying poultry sector. We have a specific concept for each rearing system and a flock of strong and healthy Lohmann, Novogen, or Hyline hens. Our high-quality rearing ensures a solid basis.

Contact Ter Heerdt: 
Contact Verbeek: 

About Orbem

Based on years of scientific research at the interface of AI, imaging technology, and embryonic poultry development, Orbem was founded in 2019 as a spin-off from the Technical University of Munich. Headquartered in Munich and co-funded by the EIC (European Innovation Council), Orbem’s top-tier, international, diverse, and multidisciplinary research team is imagining new frontiers every single day to build a sustainable and healthy future.

 Contact Orbem: 

About Vencomatic

Innovation meets sustainability

At Vencomatic Group, we have a 40-year legacy of providing innovative solutions along the entire Egg Way. Our commitment remains strong as we harmonize our values concerning animal welfare, sustainability, automation, and operational excellence to address the evolving demands of the global poultry industry.

Contact Vencomatic: 

Published by

Vencomatic Group

Grow your business with
the lowest environmental impact

Two things everyone loves.